See the Story of the Sign in the Shadow of the Sign!Two histories intertwined…The histories of the Hollywood Sign and of the Hollywood industry, visually interwoven. A billboard. Simply a billboard. Long before it became the symbol of the movie industry, the Hollywood Sign had another, more prosaic purpose — an (admittedly blockbuster-sized) advertisement for a housing development. Over the years, of course, the world took notice, and the status of the former Hollywoodland Sign evolved, as did the film industry that the soon-to-be Hollywood Sign came to represent. Beyond the show business iconography, however, the story of the Hollywood Sign — its ups & downs, modifications, decay, and reconstruction — is a reflection of the times, the story of a town, an industry, a country. Sometimes a sign is not simply a sign. | 
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