
But people who make up popular culture cannot swim outside of the stream, they are a part of it, they are not thinking Dog poop is yummy no matter what someone might insist, and they follow their interests. I know two retailers who told me that customer purchases completely changed their outlook for their business by purchases and revenue streams showing them where the money to make existed. Not in one associated product, but another they thought would be ancillary. That is, the tail does not wag the dog. The voices of popular culture might embrace a product, might endorse it by use, but if Bruce Willis decided to glamorize dog poop by eating it in his films, there’d be no rush anywhere, no matter how we love Bruce, to model his choice ourselves.

Absinthe is a perfect example of how a product, that artists tended to desire to use became celebrated in media. Outsider creative communities seemed to adopt the use of it, and it became a product that possessed a certain air of mystique around it. And then it became taboo and banned in many places. Popular culture might celebrate things like drug use, but just as often, it uses media and the voices of popular culture to isolate and remove what it perceives as dangerous. Just like poets. All voices that are deemed dangerous get shunned, or silenced. So, if a product or view is uplifted by media, it probably already exists and is being reflected.
